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Twilight Real Estate Photography

When it comes to marketing a home for sale, the photography is of utmost importance, and makes a significant impact upon the sale price and the time on market. As an article in Forbes magazine put it: “Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained living room furniture or with improper lighting? Of course, not — and neither should a seller. A home is a product for sale, just like any other, and should be marketed as such.”

Daytime real estate photography is a good option, but twilight real estate images will make your property stand out from the crowd. Images shot at this time of the day portray strong colors and great lighting and will stand out when competing against other homes in the same area. Capturing the best twilight images at sunset requires a high quality camera, equipment and an experienced photographer. At High Res Media, we have you covered if you are interested in shooting twilight photos to market your real estate listing.

A daytime photography shoot can work well on a bright, sunny day, especially for homes with incredible views or strong exterior colors that look great when the sun is hitting them. However, most homes can benefit from a twilight real estate photography shoot, taken just after sunset. The glow of the lights inside the home, the absence of shadows from the sun, and of course a stunning cobalt blue sky all combine to create visually appealing images.

Twilight photos can also make a property stand out among all of the other properties for sale in the area, especially in places where daytime shoots are the norm. If buyers are searching through 100’s of listings and see an image lit up, with a beautiful and vivid blue, orange or pink colored sky, they are more likely to click on it and view the property. This type of shot also allows you to showcase the lighting features of the house that is not visible to a buyer during the daytime or regular photography for real estate listings.

This is an example of High End Real Estate Photography.

Can a twilight photography shoot help you sell faster?

One real estate brokerage in Sydney, Australia compared the results from a professional residential photography daytime shoot with a twilight photography shoot, and found that the twilight photos had the best impact:

“This house was tracking at about 1,000 views in one week with about 10 call-ins. Then we changed the photo the next week (nothing else) to a twi­light shot. Guess what? Where views normally drop off (because it is considered a stale listing after 1 week), they picked up by approximately 50% to 1,500 views and 15 call-ins in a week when inquiries traditionally drop off.”

That’s a lot more people looking at the property listing online, and a lot more people contacting the real estate agent who was selling the property!

Marketing real estate listings in a highly competitive market is not an easy task. More often than not, it is necessary to pull out all the stops and go the extra mile. Well executed twilight real estate photography may very well be one of the tools which will set you and your listing apart. Contact our residential real estate photography company today to schedule your session and capture the perfect shots!

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*VIP50: $50 off photography session $200 or more. New order only, booking must be made online. Enter promo code at checkout. Limit 1 per customer.